Today we are joined by Ivan Rajković, the CEO of Enlight Engineering, and Petko Milidragović, the COO of Enlight Engineering.
Ivan: The reason behind the rebranding was to better reflect our company's true identity. We have always been an engineering company at heart, and our approach to problem-solving is much more than just IT. We wanted our name to symbolize our culture, which is focused on creating innovative solutions for our clients.
Petko: I think it's important to note that this change isn't just about a name. It's about a mindset. We are an engineering company that values creativity, problem-solving, and analytics. We want our name to reflect that, and we believe "Enlight Engineering" does just that.
Ivan: To us, engineering means taking a comprehensive approach to problem-solving. We look at every aspect of a problem, from the technical details to the business objectives, to come up with the best solution for our clients.
Petko: It's also about having a deep understanding of the technologies we work with and being able to use them creatively to solve problems.
Ivan: The new name reflects our culture because it puts engineering at the forefront. We are proud to be an engineering company that values innovation and creative problem-solving.
Petko: We also believe that the new name helps us stand out in a crowded market. It shows that we are not just another IT company, but an engineering company that offers a unique and comprehensive approach to problem-solving.
Ivan: "In Switzerland, our legal name is "Enlight Engineering AG".
Petko Milidragović: "In Serbia, our legal name is "Enlight Engineering LLC".
Ivan: We believe that this rebranding will help us better communicate our value proposition to our clients. It will show them that we are an engineering company that offers a unique and comprehensive approach to problem-solving.
Petko: We also believe that this rebranding will help us attract new clients who are looking for a partner that can help them solve complex problems in innovative ways.